When Nordic Companies Welcome More Chinese Visitors – Why an Asia-Based Liaison Matters

Over the past year, more and more Nordic travel, outdoor, and design companies have told me that they are seeing a noticeable increase in Chinese visitors – business delegations, high-end custom tours, designer exchanges, and study trips.

This is a positive sign, but it also brings new challenges.

After visiting, Chinese clients often leave inquiries: Could you provide more detailed product information? Do you have a distributor in China? We would like to order samples – what is the process? These questions can easily get buried in the daily email flow of a Nordic company. Due to time differences, language barriers, and cultural gaps, responses are often delayed, or the replies miss the mark.

More importantly, these inquiries often hide real business opportunities. Someone asking for samples could be a potential agent. A member of a visiting delegation might be looking for Nordic brands to partner with. Without a systematic way to follow up, these opportunities can easily slip away.

This is where an Asia-based liaison adds value.

As a connection point between the Nordics and China, I help Nordic companies manage daily inquiries from Chinese visitors and clients – ensuring timely responses and smooth communication. When Chinese clients need product information, pricing, or samples, I can respond quickly. When a Nordic company wants to explore the Chinese market further, I can help identify suitable distributors or partners.

At the same time, this liaison role goes beyond basic customer service. Because I am rooted in the Chinese market, I can proactively help Nordic companies understand what Chinese clients really need – which product categories attract more attention, which pricing strategies work better for Chinese consumers. This kind of insight is valuable for any Nordic company developing a China strategy.

For Nordic SMEs, setting up a full office in China is often too costly. But ignoring the Chinese market altogether could mean missing out. A flexible Asia-based liaison offers a practical middle ground.